The modern fragrance brand MISQ London was founded in 2025 and is based on the idea of a beautiful, paradisiacal smell. The very name is derived from a mythical fragrance that is thought to reside in paradise. The elegant, daring, and contemporary luxury scents and oils in MISQ’s sophisticated line are meant to elevate individual style and create a lasting impression. With confidence and grace, each fragrance elevates everyday presence and tells a unique story.